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One Barangaroo: Australia's First Fully Integrated Hotel Branded Residences | Billionaire Black Book

Q&A: Erin van Tuil - Partner, Crown Residences at One Barangaroo

Can you provide an overview of Crown Residences at One Barangaroo?

Situated on the foreshore of Sydney Harbour, Crown Residences at One Barangaroo is Australia’s first and only fully-integrated hotel branded Residences, providing not just the perfect home, but an experience that cannot be rivalled anywhere else in the country. All Residents will have privileged access to luxury services and amenities from the hotel below, including house-keeping, room service, a private resident’s swimming pool and priority access to fine dining restaurants.

With only 82 Residences in total, Crown Residences at One Barangaroo is a rare, unique investment and lifestyle opportunity for a select few.

The building has been designed by award-winning British architecture firm, WilkinsonEyre, expertly creating a form made of three petals that twists as it rises. The design of building is such that each of the Residences are totally unique in their size and layout. All Residences come with either dual or triple aspect views of Sydney Harbour, meaning that all homeowners will have views of Sydney’s two other icons, the best view of any home in the city.

On steady course for completion in early 2021, Crown Residences at One Barangaroo is an icon rapidly changing the face of Sydney’s skyline, giving buyer’s confidence to purchase.

What makes Crown Residences at One Barangaroo so unique to the Australian market?

Crown Residences at One Barangaroo’s position, design and quality materials make it the most prestigious residential address to ever list on the Australian market.

One of the most unique aspects about Crown Residences at One Barangaroo is the concept in which it sits as Australia’s first fully-integrated hotel branded residences. To own a Residence means that homeowners have their own private sanctuary and retreat, serviced by the hotel, yet just downstairs have access to fine dining, a spa, a pool and so on; all that comes within the communal spaces of a luxury hotel.

Residents could stay at home for days and need not leave for anything, or be down at the resident’s pool as soon as the sunshine hits every morning. Living in a private place amidst public space unravels so many possibilities and an incomparable lifestyle for residents.

Known for its impeccable service offering, attention to detail and focus on delivery, developer Crown Resorts has brought together a quality architect and superior interior design firm on one of the last spaces left on Sydney Harbour. In terms of design, amenity and location, a building of this calibre will never be replicated again in Sydney.

Being a fully-integrated hotel branded residence, what services and amenities will residents have access to?

Homeowners at Crown Residences at One Barangaroo will have access to all of the services from the hotel below, from having their bed linen changed to ordering a private chef to their Residence, or even the more coveted of asks.

To be an owner at Crown Residences at One Barangaroo will be to live life as a permanent VIP, enjoying a never-before-seen standard of Sydney harbourside living with first-class amenities at every turn. From a state-of- the-art gym that peers over the harbour, to unparalleled pampering at the Crown Spa, no detail has been overlooked.

Residents will also have access to amenities such as a resident’s pool, tennis court and priority booking to the 14 restaurants below. For those seeking privacy and better accessibility, the Residences also offer 24-hour security, a private entrance and valet parking.

Can you tell me more about the lifestyle opportunity at Crown Residences at One Barangaroo and in Sydney?

Crown Residences at One Barangaroo is ideally located just steps away from Barangaroo Reserve, a beautiful six hectares of open headland space, offering lookouts over Sydney Harbour, extensive walking and cycling tracks, tucked away coves and idyllic picnic spots. These spaces help nurture different types of wellbeing, whether this be exercise, social activities, or simply quiet time for unwinding and relaxation.

Sydney is one of the world’s most exceptional cities, offering the unique combination of a culturally vibrant cityscape with some of the world’s most pristine beaches. This lifestyle offers a huge draw-card to investors, along with other factors like Australia’s world-leading healthcare and education systems. In 2019, Sydney ranked 3rd on the list of the World’s “Most Livable Cities” by The Economist Intelligence Unit.

What Residences are still available to purchase?

Of the 82, there are a handful of two, three and four bedroom Residences left, as well as the Duplex Penthouse, which boasts 6.5 metre double height ceilings, a media room and a wine room.

What is the starting price for a Residence?

The starting price for Crown Residences at One Barangaroo is AU$9.5 million.

Can you provide an update on what sales have been like to date?

Crown Residences at One Barangaroo has achieved a record AU$650 million in sales including an unprecedented 12 transactions over AU$20M. This success reflects the confidence of buyers, who recognise the value of this unique investment opportunity, including the unmatched lifestyle and exceptional quality.

With Crown Residences at One Barangaroo reaching into Sydney’s skyline at pace, interest has certainly increased. While purchases are off-the-plan, seeing the building take form gives buyers added confidence.

What kind of purchasers has the development attracted so far?

Crown Residences at One Barangaroo has attracted entrepreneurs and global citizens seeking a city home to come and go as they please, families who imagine a home to cater for all ages and assist with the cleaning, linen and a fully stocked fridge, as well as retirees who seek no more than to thoroughly enjoy their later years in life.

Purchasers recognise the unique investment opportunity in Crown Residences at One Barangaroo, but very much intend to call it home. Buyers come from all walks of life, but to date 80 percent of those who have purchased a Residence are Australian residents.

There is a real sense of community being built at the Residences, with a few spots left for potential purchasers to become a part of.

What is someone looking for in a home at Crown Residences at One Barangaroo?

Ultra-high-net-worth individuals are continuously looking for the next level of luxury when investing, and branded residences provide trappings like super concierge and high levels of service that appeal to this desire.

Some of those interested in Crown Residences at One Barangaroo are looking to move away from large houses into a Residence that provides a high-quality standard of spacious living, while reducing the maintenance costs associated with freestanding homes. This trend has been named ‘rightsizing’, that is, forgoing large houses in exchange for luxury lateral living, without compromising on size.

Purchasers are looking to hold their property as they recognise that Crown Residences at One Barangaroo are truly unique, and they are confident that their investment will appreciate over time as an asset for the whole family to enjoy.

Can you provide some further information on the location of Crown Residences at One Barangaroo? What is Barangaroo like as a suburb?

Crown Residences at One Barangaroo is located just a few minutes’ walk from the CBD and connected to the harbour by Sydney’s newest ferry terminal.

The development stands proudly in the heart of Barangaroo, Sydney’s thriving new hospitality and lifestyle hub, with world-class dining restaurants, bars and access to entertainment venues just steps from the entrance. It offers buyers unparalleled quality at every turn, and a lifestyle that will continue to grow and develop over time.

How do ultra-prime properties like Crown Residences at One Barangaroo perform on the market?

Crown Residences at One Barangaroo is expected to perform exceptionally well being an appreciable investment for those who recognise the value and perks of a branded residence like this. Research by Knight Frank has shown branded residences in Australia can typically fetch a premium of at least 25-30 per cent and as much as 132 per cent in some Asian cities.

Sydney’s prime market has historically recorded consistent growth and strength, which is giving buyers confidence, with 2.5 percent growth registered in 2019.

As well as this, waterfront homes in Sydney generate the highest premium globally at 89 percent, as opposed to the global average of 40 percent.

Crown Residences at One Barangaroo is well positioned to continue to attract premiums and hold value overtime. It is not anticipated that many of the Residences will return to the market to be re-sold.

To be a homeowner at Crown Residences at One Barangaroo, means the investment of a lifetime.

Please contact BBB to be connected directly with Erin and her team for more information or to setup a private consultation.

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